DUI Consulting
Category:
UX Design
Duration:
3 months
Client:
Stay Strong Legal Network
Most lawyer websites feel… sterile.
Grey, serious, copy-heavy, corporate-stiff. The Stay Strong team already had fun, bold branding, but they weren’t leveraging it.
The challenge: keep the professional credibility, but bring personality to their new website.
As the UX/UI designer, I translated their existing branding into a website that felt not only approachable, but confident and capable.
Instead of "courtroom beige" I wanted the site to feel confident, bold, and trustworthy. Working closely with the dev team, I created the information architecture and wireframes for the website. With approval from the lawyers, I prototyped the design, tested, and handed it over to the dev team.
The biggest challenge was keeping the website from being too copy heavy. Legal content can get heavy fast, so simplifying structure and surfacing the right info was key.
With a website that finally matched their bold, confident energy of these lawyers, the legal team at Stay Strong began receiving inquiries and connecting with clients through the new site.
